Under Armour Run Camp
Under Armour’s Run Camp brought together more than 30 athletes from around the world for a two-day running camp that tested their endurance in the mountains of Colorado. The experiential event was part of their global marketing campaign, “It Comes From Below™.” Under Armour worked with event management specialist, Human Movement, to put the experiential event together.
I helped ideate the event experience and was responsible for bringing the concept to life through event invitations, event collateral, and environmental design.
ClientUnder ArmourServicesart direction, experiential design
