Our Process

Together, we’ll plot a course of action that attracts your people and invites them to stay for awhile.


Discovery

We believe in telling your story the right way. Each project starts with a deep dive so we can get to know your project and your team for seamless results. We’ll discuss your brand, your industry, your audience, your goals, and your challenges.


Strategy

We continue the research and take all the information gathered so far and distill it into a path forward. Through messaging and mood boards, together we’ll determine a course of action that will serve as a North Star that we can filter all design decisions through.


Design

We’ll dig into the design and explore all the possibilities. Using that North Star from the strategy phase, we narrow down to the best solutions. What we’ll present are the most effective solutions that support your goals and speak to your audience. We’ll discuss what’s working as well as potential opportunities to grow.


Refinement

We’ll take your chosen concept and continue to build and refine. At this stage we get into all the details and put the finishing touches to ensure a well rounded design that meets all your goals.


Implementation

This is where things really come to life. We’ll package files for production, create guidelines, and prepare you with a tool kit to ensure your project is executed flawlessly.

Our Services

LanDee is a design studio for brands that want to attract people and ask them to stay awhile. We create strategic identities, signage and wayfinding, branded environments, and branded digital and print collateral.

Research
Strategy
Naming
Messaging
Taglines & Limited Copywriting
Brand Identity
Logos & Icons
Brand Guidelines
Brand Refresh
Custom Typography
Palettes & Patterns

Research & Planning
Circulation Plans
Sign Location Plans
Comprehensive Sign Plans
Tenant Signage Criteria
Wayfinding
Signage Systems
Placemaking
Storytelling
Branded Environments
Environmental Design
Murals & Supergraphics
Donor Recognition
Sponsor Integration

Leasing Materials
Brochures
Direct Mailers
Social Media Templates
Email Templates
Website Design